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Five companies paving the way for a more sustainable and less polluted environment.

Updated: Dec 3, 2019


Back in September 2018, Carlsberg announced that it will be looking to reduce plastic waste globally by more than 1200 tonnes a year by replacing plastic beer rings used to hold a six pack together with their glue technology Snap Pack. As a visual representation of the plastic pollution Carlsberg will be eliminating with their innovation they recreated Copenhagen’s iconic Little Mermaid statue. Constructed out of aluminium cans, glued together with the Snap Pack glue, it features a rising tide of 137 kilograms of polluted plastics, the amount of plastic that Carlsberg will save every hour with their new technology.

CanO Water

CanO Water has pioneered a canning technology that allows users to open and then close and seal an aluminium can to fight the single use plastic bottle market, which sees roughly 8 million tonnes of plastic ending up in the ocean each year. Providing users with the same convenience as a plastic bottle but with the health benefits of not drinking from plastic which can contain carcinogens. On top of this of course are the environmental benefits, aluminium cans are on average made up of 68% recycled content, additionally aluminium is infinitely recyclable and considered the world’s most recyclable material that can go from recycling bin to store shelf within 60 days.

Saltwater Brewery & Corona

In 2016, a Florida craft brewer Saltwater Brewery was ahead of the competition and developed their own plastic-free beer binder. Incredibly they mould the by-products of the brewing process, wheat and barley, into six pack rings. These are not only fully biodegradable but also edible, so cause no harm to wildlife should they be consumed.

In an interview with dezeen, Saltwater Brewery president Chris Goves said "We hope to influence the big guys and hopefully inspire them to get on board." Saltwater Brewery are now selling their invention under the trading name e6pr - eco six pack ring, and Goves has been successful and the company is now working with Corona.

Corona are testing e6pr's invention in Corona's home town in Tulum, Mexico, and if successful the company will introduce the technology into the UK.

Credit: Corona


Californian based Ecologic have revolutionised the consumer packaging world aiming to rid supermarkets of rigid plastic bottles and containers. Their innovative packaging solution is constructed of an outer protective liner made of 100% recycled cardboard and newspaper and an inner liner made from 60% less plastic than it fully plastic counterparts, this inner liner is engineered to be fully recyclable and is a non-laminated mono-polymer structure. Although plastic may still be used, if every product sold across the world could have 60% less plastic the accumulative impact would be astonishing. To date Ecologic estimate the they have diverted 350 tons of plastic form landfills and oceans.

Should you be looking to produce environmentally friendly packaging or products and require specific plant and machinery investment, GSM have a wealth of experience and a board of funders willing to assist your business excel along a greener path. Why not speak to GSM today and see how we can help.

Finally ...Who Gives A Crap ?

Who Gives a Crap are an Australian company who not only produce environmentally friendly loo roll but also plough 50% of their profits to build toilets for those in need (globally, more people have mobile phones than toilets). Their loo roll is made from 100% recycled paper (no virgin trees needed!) and have no inks, dyes or scents, they are also paper packaged so avoid the plastic wrap. To date they have donated over £1,000,000 to WaterAid and positively impacted thousands of lives. On top of this all their toilet paper is cheaper than the majority of loo paper on sale in supermarkets, so an absolute all round win!

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